Format Review
Portfolio hosting built for selling creative work online
Last reviewed: 13 May 2026
Format is a website builder designed for photographers, artists, and creators who need built-in e-commerce. Combines portfolio showcasing with product sales, client galleries, and payment processing.
Format provides a dedicated platform for visual creators to build branded storefronts without coding. Features include customizable gallery layouts, integrated Stripe payments, client proofing galleries, email marketing tools, and inventory management. Differentiates from generic website builders through photography-specific templates and workflows designed around creative business models.
Pros
- Build professional storefronts with minimal setup time
- Manage client galleries and proofing directly within the platform
- Access photography-optimized design templates and layouts
- Process payments securely with integrated merchant tools
- Track inventory and automate digital product delivery
Cons
- Limited customization compared to open-source solutions like WordPress
- Transaction fees apply in addition to hosting costs for some payment methods
- Smaller app ecosystem and third-party integrations versus major platforms
Best For
Professional photographers and visual artists who sell prints, licenses, or services and need a focused platform without the overhead of general-purpose e-commerce systems.
Pricing
Starter
or €70/yr
- Core features included
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Frequently asked about Format
How much does Format cost at renewal?
Format renews at $15/month, about 114% above the $7/month intro rate. The renewal price applies after your first billing term ends. Intro pricing is typically available on annual or multi-year plans, so longer commitments lock in the cheaper rate longer.
Does Format offer a money-back guarantee?
Yes. Format includes a 14-day money-back guarantee from purchase date. This window lets you test the platform's gallery tools, client proofing, and ecommerce features risk-free before your first renewal.
Does Format include free site migration?
No. Format does not offer free migration from another platform. You'll need to manually recreate your portfolio, upload galleries, and configure ecommerce settings within their builder.
What support options does Format offer?
Format provides live chat support but does not offer phone support. Live chat is available during business hours to help with template setup, gallery configuration, and ecommerce questions.
Is Format good for selling prints and artwork?
Yes. Format is built for photographers and artists selling prints. The platform includes ecommerce functionality for order processing, gallery-focused templates for showcasing work, and client proofing tools for managing feedback and sales.
Articles about Format
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